Next generation REEV hybrid cars debut at Riyadh’s EV Auto Show

Latest models from Rox Motors and Icaur were among the new generation of hybrid vehicles showcased at the EV Auto Show in Riyadh. (AN photo by Loai Elkelawi)
Short Url
  • With the introduction of these next-generation REEV vehicles, the Kingdom continues to move closer to its Vision 2030 goals of promoting cleaner, more efficient, and technologically advanced transportation solutions tailored to local needs

RIYADH: The Saudi automotive market is welcoming a new generation of hybrid vehicles equipped with advanced Range-Extended Electric Vehicle technology. 

Although this technology has previously been introduced in the Kingdom, the latest models showcased at the EV Auto Show Riyadh 2025 feature significant upgrades in efficiency, performance, and driving range.

Among the standout participants was Rox Motors, a fast-growing Chinese automaker that unveiled its latest hybrid model — the Adamas — featuring an evolved version of REEV technology.

Ahmed Al-Obaidi, CEO of Rox KSA,  explained that the system combines the practicality of traditional fuel with the efficiency of electric power.

“Our REEV technology allows gasoline to generate electricity directly,” Al-Obaidi said. “Part of the fuel powers a generator that charges the battery, while another portion goes into the extender, which increases the electric output and provides power to the car. 

“This hybrid approach is a fast way to combine electric and gas technology — ideal for the Saudi market.” 

Al-Obaidi added that while REEV technology is not entirely new to , Rox’s version introduces smarter energy conversion systems and faster charging efficiency, giving drivers better performance in both city and long-distance driving conditions. 

The company expects its hybrid vehicles to find strong demand locally, especially as Saudi consumers transition toward sustainable mobility solutions.

Another highlight of the show came from Icaur, a sub-brand under Chery Group, which revealed its new V27 model — also built on the latest REEV platform. George Xi, Icaur’s country director in , said the car offers an impressive 800 km of driving range and reduces fuel consumption by nearly half compared with conventional engines.

“Pure battery EVs are not always ideal for high-temperature environments,” Xi explained. “Our REEV technology provides a better solution for the Saudi market — longer range, lower oil use, and reliable performance even in extreme weather.” 

Muhammad Daniyal Khan, head of brand and marketing for at Icaur,  elaborated that the V27 operates using two motors — one that converts gasoline into electricity to charge the battery and another that drives the car using that stored energy. The result is a smooth, quiet, and powerful driving experience with minimal reliance on external charging infrastructure.

Icaur also announced that the V27 will officially launch in February 2026, with online pre-orders opening by the end of November. Customers will be able to reserve their cars directly through the company’s website, with deliveries scheduled following the official release.

The participation of Rox Motors and Icaur at this year’s EV Auto Show reflects ’s growing role in the global shift toward hybrid and electric mobility. 

With the introduction of these next-generation REEV vehicles, the Kingdom continues to move closer to its Vision 2030 goals of promoting cleaner, more efficient, and technologically advanced transportation solutions tailored to local needs.